Your URL is part of your brand; many of your customers can think of it off the top of their heads without having to refer to their browser Favorites list, or a scribbled down note. In advertising, a creative often features a product with multiple benefits by designing a series …

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Effective website content is one of the most important aspects of a development project. Most readers don't have the time (or interest for …

There are always new tools coming on the market to give you this type of information so don't hesitate to experiment with free tools that offer SEO competition information. That information alone will tell you a lot about what you need to do for your site. The 'noindex,follow' command …

SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business owner - having a steady, automated stream of highly qualified leads frees up a ton of time and resources for me. Consumers often remember taglines and identify them with specific …

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Search engines …

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. That's why they are …