The first choice should be keyword research

Simply set up conversion tracking with the instructions provided by Google, or whichever pay-per-click provider you choose. If you see a sharp drop-off in search traffic and visibility, more than 10% or 15%, it's possible you've been affected by the update. Other factors that are very important for a short …

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Super-easy ways to learn everything about widgets

To us, the addition of the word of clarifies so much of the searchers intent, but to the search engine, of is just too abstract to be able to guess accurately what the user wants. This gave us something proprietary to show to prospective clients that no other agency could …

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Failing To Optimize Keywords

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Google's featured snippets, also known as "position zero" on the SERP, can be a …

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Be mindful of canonical URLs

Incorporate images, infographics, live videos, Q&As and more. Depending on the nature of your business and product, understand what search engine it is most likely to be searched for on, and optimize your web page accordingly. More and more young people deliberately choose to live in a camper vans …

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Websites are representations of ideas

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. The gibberish score helps with that. Eliminate Flash if it's the main presentation of …

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Topical (Vertical) Search Engines

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it …

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When auditing your site, take time to think about javascript

A piece of content should be organic and genuinely helpful. Use Google's Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Those pages often become impersonal and distant. Interactive blogs permit visitors to send comments or posts, making them another important component of …

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