To use a web server parallel, the Apache web server is free but many mission-critical websites use it. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these …

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. Put simply, copywriting is writing to persuade, convert, and sell. Search Engine Optimization is a very hot topic on the World …

Action-oriented advertising takes place in the business-to-business sector. It also facilitates selection of target markets. These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Social engine optimization, social media optimization, Search engine marketing, content automation …

Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it's content. The voice can be one …

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google …

When it comes to choosing keywords, it's important that they are not too specific or too broad. Your images need to be of good quality. It may be a long time before the majority of people switch to Bing, if they ever do. It's totally understandable that Google takes user …