Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. Your site should also earn the links of sites that are respected and have high authority in their field or niche. In essence and as we earlier stated, Off-page …

To use a web server parallel, the Apache web server is free but many mission-critical websites use it. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these …

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. Put simply, copywriting is writing to persuade, convert, and sell. Search Engine Optimization is a very hot topic on the World …

Action-oriented advertising takes place in the business-to-business sector. It also facilitates selection of target markets. These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Social engine optimization, social media optimization, Search engine marketing, content automation …

Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it's content. The voice can be one …

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google …

When it comes to choosing keywords, it's important that they are not too specific or too broad. Your images need to be of good quality. It may be a long time before the majority of people switch to Bing, if they ever do. It's totally understandable that Google takes user …