Other consumers handle (touch) and read (see) a coupon offer. If you want to focus your strategy on building overall domain strength, it's a good idea to diversify the destination pages you use throughout your strategy, possibly emphasizing root navigation pages like your home page. Your business’ needs are undoubtedly …

At the time of this writing, I am easily able to identify many sites with a decent Google PageRank hosted on free servers. Many people don't even bother to look in Google for news. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most …

Several books have been written about website usability. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced …

For instance, most searchers don't just simply search once, click on some websites, and be done with it. External optimization is just as important as internal optimization. When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether …

You're going to always have outliers, observations that don't fit into the puzzle. It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. That alone …

Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Producing quality content is always the key - but you need the attention too.The great thing about producing content for your website on a regular …

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Since in content curation you're basically linking to outside content and …

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. On-site optimization is all about publishing awesome stuff in the first place. In the past, Google would only give a website real estate in the top two positions for …

While you're following traditional SEO practices on your site, look into building organic channels off your site. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. Search engines reward sites that are user friendly, which means they have high usability. Google favors …

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content …