Both external and internal links can reduce search engine rankings when broken, so it's a good idea to keep track of both. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search …

For years, many SEOs effectively manipulated their rankings using the methods described above, along with others. Keywords are still taken into consideration-after all, if a user is looking for "bookshelves," the site they wind up on better talk about "bookshelves"-but they're not at the same level of importance as …

Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the various pages of your website. population visits Facebook. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible …

Today, people tend not to look for products; instead, they're looking for information. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Content and outbound communications …

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it's worth it. Potential workers become willing to apply for jobs at companies with solid reputations, thereby reducing recruiting and selection …

Many growth hackers started out as developers. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear …

SEO gets the visitor to the door. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). It's easier to tweak stuff in Google Plus in order for them to get better …

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. Your personal opinion can be interesting and …

It often helps to increase the length of the content of your web pages. Google is pretty good at understanding the general context of a site's content. Much of mobile optimization relied on paid search in the beginning, but not anymore. Many people believe that if you have a special …

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. In a link building campaign, you have to find target Web sites in the …