SEO strategies and methods aim to improve that visibility. While variety is the spice of life, changing things up too much on your website won't help it rank in search engines. Of course it's important to regularly refresh and update your content-in fact, it's vital, but making too many changes …

The first step is to make your content accessible and the second is to make it interesting. SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. How are you going to ensure that your site stands out …

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. Ideally, you want your reviews to come from a diverse range of sites, including Yelp …

Advertising can strengthen brand equity. Googlebot supports web server compression. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage is. Local sponsorships can be another course of action for building local …

Think broad and then drill down into more specific topics. Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. With shorter attention spans, taglines have been shrinking from short sentences to just two or three words …