A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. Keywords should never be used to try to trick or mislead human beings …

So don't miss out on this. You can bring back many of your old users if you have their emails. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with …

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Here's the thing, great content can offer incredible advantages to your business. Bookmarking …

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. It often takes time for the results to show in SEM. It doesn't happen overnight. Keep the patience and continuously monitor your website. It seems the world is going mobile, with many people …

To sum it up, SEO is difficult because search engines are always changing and updating. Brainstorming keywords is the easy part of an SEO strategy, especially if you've been working in your industry for a while. One good way to identify keywords is to think of the phrases or the …

Do you want web spiders crawling this page? Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for in your niche, you'll be relying on luck-rather than data-to guide your decisions. Social shares are a ranking factor …

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Further, many SEO specialists claim that people don't see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get …

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. One of these developments is how search marketing has now become a …