Topical (Vertical) Search Engines

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it …

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Turn your duplication into a high performing machine

It often helps to increase the length of the content of your web pages. Google is pretty good at understanding the general context of a site's content. Much of mobile optimization relied on paid search in the beginning, but not anymore. Many people believe that if you have a special …

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Understanding rankings in relation to your marketing strategy

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. That's why they are …

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Understanding the rationale behind providing value

We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Many people believe that if …

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Use Hashtags (Wisely) and Categorize Your Boards

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each …

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Want a thriving business? Focus on organic links

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content …

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When auditing your site, take time to think about javascript

A piece of content should be organic and genuinely helpful. Use Google's Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Those pages often become impersonal and distant. Interactive blogs permit visitors to send comments or posts, making them another important component of …

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Why most people will never be great at meta tags

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. In a link building campaign, you have to find target Web sites in the …

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Winning marketing strategies for URLs

When it comes to choosing keywords, it's important that they are not too specific or too broad. Your images need to be of good quality. It may be a long time before the majority of people switch to Bing, if they ever do. It's totally understandable that Google takes user …

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