It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. Your personal opinion can be interesting and …

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. In reality, the best …

Take a look at your top ranking and most shared content. Is there overlap? If you've found a type of content that is simultaneously strong in search and frequently shared, it's worth optimizing that content even further. Your PPC campaign requires quality landing pages in order to perform correctly just …

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. On-site optimization is all about publishing awesome stuff in the first place. In the past, Google would only give a website real estate in the top two positions for …

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last …

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO... and they often fail. When people search for things that match up with what your website offers, the higher your site is on the …

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Search engines …

While you're following traditional SEO practices on your site, look into building organic channels off your site. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. Search engines reward sites that are user friendly, which means they have high usability. Google favors …

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Paid search insertions …

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results …

Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it's enabled in yours. An outside agency often costs less when compared to less …

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to …

Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it's content. The voice can be one …

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google …

It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. Are there specific timelines? A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell …

These messages are sent to every constituency, including customers, suppliers, and employees. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include some of …

Think broad and then drill down into more specific topics. Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. With shorter attention spans, taglines have been shrinking from short sentences to just two or three words …

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. One of these developments is how search marketing has now become a …

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it …

It often helps to increase the length of the content of your web pages. Google is pretty good at understanding the general context of a site's content. Much of mobile optimization relied on paid search in the beginning, but not anymore. Many people believe that if you have a special …

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. That's why they are …

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. If nofollow links do not influence the position of a web page …

We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Many people believe that if …

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each …

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content …

A piece of content should be organic and genuinely helpful. Use Google's Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Those pages often become impersonal and distant. Interactive blogs permit visitors to send comments or posts, making them another important component of …

The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. In a link building campaign, you have to find target Web sites in the …

When it comes to choosing keywords, it's important that they are not too specific or too broad. Your images need to be of good quality. It may be a long time before the majority of people switch to Bing, if they ever do. It's totally understandable that Google takes user …