Pay attention to long tail search

For instance, most searchers don't just simply search once, click on some websites, and be done with it. External optimization is just as important as internal optimization. When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether …

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The latest trends in backlinks

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait …

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Headings and domain authority

Action-oriented advertising takes place in the business-to-business sector. It also facilitates selection of target markets. These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Social engine optimization, social media optimization, Search engine marketing, content automation …

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The infamy behind web crawlers

Do you want web spiders crawling this page? Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for in your niche, you'll be relying on luck-rather than data-to guide your decisions. Social shares are a ranking factor …

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Takeaway tips for RSS feeds

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. The type of traffic we want to build is the type that will compound and will …

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What can Twitter teach you about webmaster tools

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results …

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Actionable tips on link exchanges and Instagram

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. Ideally, you want your reviews to come from a diverse range of sites, including Yelp …

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Use organic outreach along with content to make a difference

Advertising can strengthen brand equity. Googlebot supports web server compression. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage is. Local sponsorships can be another course of action for building local …

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Remember that doorway sites make the web go round

You're going to always have outliers, observations that don't fit into the puzzle. It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. That alone …

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Keyword at the Beginning of URL

SEO gets the visitor to the door. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). It's easier to tweak stuff in Google Plus in order for them to get better …

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Actionable tips on cloaking and Pinterest

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Further, many SEO specialists claim that people don't see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get …

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Actionable tips on meta tags and Twitter

Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Producing quality content is always the key - but you need the attention too.The great thing about producing content for your website on a regular …

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Carve out time for concentrating on keyword density

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. Your personal opinion can be interesting and …

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Clear and unbiased facts about stickiness

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. In reality, the best …

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Don't forget about reporting

Take a look at your top ranking and most shared content. Is there overlap? If you've found a type of content that is simultaneously strong in search and frequently shared, it's worth optimizing that content even further. Your PPC campaign requires quality landing pages in order to perform correctly just …

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Follow a consistent cadence towards nofollow links

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. On-site optimization is all about publishing awesome stuff in the first place. In the past, Google would only give a website real estate in the top two positions for …

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How reliable is search data in predicting future trends?

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last …

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I bet you didn't know this about LSI

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO... and they often fail. When people search for things that match up with what your website offers, the higher your site is on the …

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Invest in domain authority

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Search engines …

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Key Principles To Improve Your Marketing ROI

While you're following traditional SEO practices on your site, look into building organic channels off your site. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. Search engines reward sites that are user friendly, which means they have high usability. Google favors …

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Less is always better when it comes to local search

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results …

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Make stickiness the main focus of your marketing tactics

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to …

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Numerous ideas for plugins

Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it's content. The voice can be one …

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Personalization counts: how does googlebot fit into this?

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google …

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The Role of Marketing Messages in Cognitive Mapping

It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. Are there specific timelines? A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell …

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The best advice I've listened to about sitemaps

Think broad and then drill down into more specific topics. Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. With shorter attention spans, taglines have been shrinking from short sentences to just two or three words …

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The untapped goldmine of SEO campaigns

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. One of these developments is how search marketing has now become a …

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Topical (Vertical) Search Engines

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it …

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Turn your duplication into a high performing machine

It often helps to increase the length of the content of your web pages. Google is pretty good at understanding the general context of a site's content. Much of mobile optimization relied on paid search in the beginning, but not anymore. Many people believe that if you have a special …

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Understanding rankings in relation to your marketing strategy

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. That's why they are …

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Understanding the rationale behind providing value

We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Many people believe that if …

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Use Hashtags (Wisely) and Categorize Your Boards

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each …

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