Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the various pages of your website. population visits Facebook. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible …

Today, people tend not to look for products; instead, they're looking for information. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Content and outbound communications …

Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it's worth it. Potential workers become willing to apply for jobs at companies with solid reputations, thereby reducing recruiting and selection …

Several books have been written about website usability. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced …

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Effective website content is one of the most important aspects of a development project. Most readers don't have the time (or interest for …

So don't miss out on this. You can bring back many of your old users if you have their emails. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with …

Will you be developing custom software? There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. Marketers then tailor future communications to promote the target image. As I walked into the room, I saw a beautiful large rocking horse . Our preferences may be different. You …

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. The gibberish score helps with that. Eliminate Flash if it's the main presentation of …

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Here's the thing, great content can offer incredible advantages to your business. Bookmarking …

An increase in visitor traffic is always good news (unless your site is having performance problems). Write a good, high-quality blog post and reach out to other blogs in your company's industry, asking to have your blog post published on their blog. When asking, it is important that you mention …

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them! Channel integration is essential when the business sells through additional channels beyond the web. Modern commercial search …

And, that's not easy. With these tools, you can grow your domain's authority and boost your site's overall potential. But, there's still more to it. Its like looking for a place to find the best FH Ayres rocking horse . For example, if you're a fussy eater you may choose to …

There are always new tools coming on the market to give you this type of information so don't hesitate to experiment with free tools that offer SEO competition information. That information alone will tell you a lot about what you need to do for your site. The 'noindex,follow' command …

Many growth hackers started out as developers. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear …

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. It often takes time for the results to show in SEM. It doesn't happen overnight. Keep the patience and continuously monitor your website. It seems the world is going mobile, with many people …

Creating content that serves a need is the best way to improve web ranking. So what does this mean for your business? Visitors that type your URL directly into the browser are recorded as direct. These are likely to be existing customers, employees or people who are already aware of …

Now, if you approach another SEO agency, they'll probably tell you much the same thing that we just did. It typically involves direct marketing through interactive means such as special events and free samples. Every time that Google introduces a new component in its algorithm, one constant factor has been …

The opposite is also true. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don't see (but often affect their experience of the website!) As far as promotional tactics examples go, creating content on other sites is …

Let me explain. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn't visit their entire site and others get upset when areas that they didn't want accessible via search engines appear in the Google index. One …

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Links are integral …

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. It is up to your site's content to welcome and retain that visitor. Google's Search Console offers a series of useful services for …

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

To use a web server parallel, the Apache web server is free but many mission-critical websites use it. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these …

SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business owner - having a steady, automated stream of highly qualified leads frees up a ton of time and resources for me. Consumers often remember taglines and identify them with specific …

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. Put simply, copywriting is writing to persuade, convert, and sell. Search Engine Optimization is a very hot topic on the World …

Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Writers and content creators are so …

For instance, most searchers don't just simply search once, click on some websites, and be done with it. External optimization is just as important as internal optimization. When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether …

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait …

To sum it up, SEO is difficult because search engines are always changing and updating. Brainstorming keywords is the easy part of an SEO strategy, especially if you've been working in your industry for a while. One good way to identify keywords is to think of the phrases or the …

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

Action-oriented advertising takes place in the business-to-business sector. It also facilitates selection of target markets. These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Social engine optimization, social media optimization, Search engine marketing, content automation …

Do you want web spiders crawling this page? Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for in your niche, you'll be relying on luck-rather than data-to guide your decisions. Social shares are a ranking factor …

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. The type of traffic we want to build is the type that will compound and will …

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results …

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. Ideally, you want your reviews to come from a diverse range of sites, including Yelp …

Advertising can strengthen brand equity. Googlebot supports web server compression. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage is. Local sponsorships can be another course of action for building local …

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. How do you find people who value SEO enough to pay your prices? Over time, as search engines have gotten more confident about …

You're going to always have outliers, observations that don't fit into the puzzle. It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. That alone …

SEO gets the visitor to the door. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). It's easier to tweak stuff in Google Plus in order for them to get better …