Unexpected ways conversion rates can impact your marketing efforts

Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the various pages of your website. population visits Facebook. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible …

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Make sure you know exactly what you're doing with CTR

So don't miss out on this. You can bring back many of your old users if you have their emails. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with …

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Where are all the spammy links coming from?

There are always new tools coming on the market to give you this type of information so don't hesitate to experiment with free tools that offer SEO competition information. That information alone will tell you a lot about what you need to do for your site. The 'noindex,follow' command …

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Aligning your goals in relation to nofollow links

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. It often takes time for the results to show in SEM. It doesn't happen overnight. Keep the patience and continuously monitor your website. It seems the world is going mobile, with many people …

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Think like a human not a robot when it comes to link exchanges

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. It is up to your site's content to welcome and retain that visitor. Google's Search Console offers a series of useful services for …

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Can a techie truly understand stickiness

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

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The infamy behind web crawlers

Do you want web spiders crawling this page? Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for in your niche, you'll be relying on luck-rather than data-to guide your decisions. Social shares are a ranking factor …

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Actionable tips on link exchanges and Instagram

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. Ideally, you want your reviews to come from a diverse range of sites, including Yelp …

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Remember that doorway sites make the web go round

You're going to always have outliers, observations that don't fit into the puzzle. It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. That alone …

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Actionable tips on meta tags and Twitter

Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Producing quality content is always the key - but you need the attention too.The great thing about producing content for your website on a regular …

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How reliable is search data in predicting future trends?

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last …

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Make stickiness the main focus of your marketing tactics

This is particularly true for graphic design and Web developer sites, industry-specific sites, professional service sites, and information-rich sites. Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to …

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The best advice I've listened to about sitemaps

Think broad and then drill down into more specific topics. Do not copy another site's content without asking permission first. It's bad for you, the site you're copying from and the reader too. With shorter attention spans, taglines have been shrinking from short sentences to just two or three words …

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Understanding rankings in relation to your marketing strategy

Then in 2011, the social media marketing and vertical search inclusion became the mainstream methods of conducting SEO. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. That's why they are …

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Understanding the rationale behind providing value

We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Many people believe that if …

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