Creating content that serves a need is the best way to improve web ranking. So what does this mean for your business? Visitors that type your URL directly into the browser are recorded as direct. These are likely to be existing customers, employees or people who are already aware of …

The opposite is also true. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don't see (but often affect their experience of the website!) As far as promotional tactics examples go, creating content on other sites is …

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait …

Action-oriented advertising takes place in the business-to-business sector. It also facilitates selection of target markets. These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Social engine optimization, social media optimization, Search engine marketing, content automation …

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. The type of traffic we want to build is the type that will compound and will …

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results …

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. Your personal opinion can be interesting and …

Take a look at your top ranking and most shared content. Is there overlap? If you've found a type of content that is simultaneously strong in search and frequently shared, it's worth optimizing that content even further. Your PPC campaign requires quality landing pages in order to perform correctly just …

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results …

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google …

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. One of these developments is how search marketing has now become a …

Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it …

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content …

A piece of content should be organic and genuinely helpful. Use Google's Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Those pages often become impersonal and distant. Interactive blogs permit visitors to send comments or posts, making them another important component of …