Make sure you know exactly what you're doing with CTR

So don't miss out on this. You can bring back many of your old users if you have their emails. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with …

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All Attention is Good Attention

Will you be developing custom software? There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. Marketers then tailor future communications to promote the target image. As I walked into the room, I saw a beautiful large rocking horse . Our preferences may be different. You …

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Websites are representations of ideas

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. The gibberish score helps with that. Eliminate Flash if it's the main presentation of …

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SEO Metatags Best Practices

It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Here's the thing, great content can offer incredible advantages to your business. Bookmarking …

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One element of your strategy should look at ROI

Many webmasters overuse certain keywords on their site (socalled keyword stuffing) and underuse related keywords. Human readers find such pages irritating and Google's spam filters look for these unnatural patterns and penalize them! Channel integration is essential when the business sells through additional channels beyond the web. Modern commercial search …

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How to focus on 301 redirects

And, that's not easy. With these tools, you can grow your domain's authority and boost your site's overall potential. But, there's still more to it. Its like looking for a place to find the best FH Ayres rocking horse . For example, if you're a fussy eater you may choose to …

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Where are all the spammy links coming from?

There are always new tools coming on the market to give you this type of information so don't hesitate to experiment with free tools that offer SEO competition information. That information alone will tell you a lot about what you need to do for your site. The 'noindex,follow' command …

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Go long-tail and forget rankings

Many growth hackers started out as developers. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear …

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Aligning your goals in relation to nofollow links

Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first. It often takes time for the results to show in SEM. It doesn't happen overnight. Keep the patience and continuously monitor your website. It seems the world is going mobile, with many people …

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Learn how to start with search queries

Now, if you approach another SEO agency, they'll probably tell you much the same thing that we just did. It typically involves direct marketing through interactive means such as special events and free samples. Every time that Google introduces a new component in its algorithm, one constant factor has been …

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Give It to me straight with SEO

The opposite is also true. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don't see (but often affect their experience of the website!) As far as promotional tactics examples go, creating content on other sites is …

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Avoid filling the description with only keywords - think about text links too

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Links are integral …

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Think like a human not a robot when it comes to link exchanges

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. It is up to your site's content to welcome and retain that visitor. Google's Search Console offers a series of useful services for …

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Can a techie truly understand stickiness

Forget dense blocks of text with no images. Instead, create content with lots of headers, that's well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff …

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Learn to do site submissions like a pro

To use a web server parallel, the Apache web server is free but many mission-critical websites use it. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these …

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Invest in webmaster tools

SEO will make sure you blog posts get found and drive traffic.There's a million things to do as a business owner - having a steady, automated stream of highly qualified leads frees up a ton of time and resources for me. Consumers often remember taglines and identify them with specific …

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When your use of CTR becomes obsessive

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. Put simply, copywriting is writing to persuade, convert, and sell. Search Engine Optimization is a very hot topic on the World …

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Less is always better when it comes to canonical URLs

Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Writers and content creators are so …

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Pay attention to long tail search

For instance, most searchers don't just simply search once, click on some websites, and be done with it. External optimization is just as important as internal optimization. When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether …

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The latest trends in backlinks

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait …

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Headings and domain authority

Action-oriented advertising takes place in the business-to-business sector. It also facilitates selection of target markets. These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag. Social engine optimization, social media optimization, Search engine marketing, content automation …

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The infamy behind web crawlers

Do you want web spiders crawling this page? Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for in your niche, you'll be relying on luck-rather than data-to guide your decisions. Social shares are a ranking factor …

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Takeaway tips for RSS feeds

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. The type of traffic we want to build is the type that will compound and will …

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What can Twitter teach you about webmaster tools

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results …

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Actionable tips on link exchanges and Instagram

Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a better user experience that keeps people on your site. Ideally, you want your reviews to come from a diverse range of sites, including Yelp …

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Use organic outreach along with content to make a difference

Advertising can strengthen brand equity. Googlebot supports web server compression. However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage is. Local sponsorships can be another course of action for building local …

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Remember that doorway sites make the web go round

You're going to always have outliers, observations that don't fit into the puzzle. It sees the same content word for word across two or more sites and sees it as low quality and either penalises it by ranking it lower than other sites, or filters it out altogether. That alone …

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Keyword at the Beginning of URL

SEO gets the visitor to the door. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). It's easier to tweak stuff in Google Plus in order for them to get better …

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Actionable tips on cloaking and Pinterest

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. Further, many SEO specialists claim that people don't see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get …

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Actionable tips on meta tags and Twitter

Not all spiders are "good." Rogue web spiders come and go as they please, and can scrape your content from areas you want to block. Producing quality content is always the key - but you need the attention too.The great thing about producing content for your website on a regular …

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Carve out time for concentrating on keyword density

It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. Your personal opinion can be interesting and …

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Clear and unbiased facts about stickiness

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. In reality, the best …

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Don't forget about reporting

Take a look at your top ranking and most shared content. Is there overlap? If you've found a type of content that is simultaneously strong in search and frequently shared, it's worth optimizing that content even further. Your PPC campaign requires quality landing pages in order to perform correctly just …

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